I’ve seen a lot of well-meaning people throw their entire apologies to the wind through one mistake. While some of these apologies are sincere, others are non-apologies meant to try and appease those they’ve upset as opposed to actually learn from their mistakes. So, here is a little guide to help write a sincere apology and avoid those tropes and pot holes that may make your apology, no matter how sincere, bunk. This is aimed at more mass apologies as opposed to personal ones between one or a few people however that does not mean certain key points here are not applicable.
GenderTerror 