Gender Stereotypes and Cisnormativity in Ads

Enculturation is the process in which an individual learns about their culture. The enculturation process teaches a person what is right and wrong, their roles and expectations in society, and how they should view others. It is no surprise that commercials are a key component of the enculturation process that is enforced through the media. […]

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The Power of Conformity

“What is dangerous is not the belonging to a group, or groups, but not understanding the social laws that govern groups and govern us” (Lessing 724). Western society prides itself on individualism. Our choices and thoughts are our own, free from outside influence. Or are they really? Social norms govern our daily lives more than […]

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